24 Feb 2006
The MOMA journey began when Tom became frustrated with the lack of healthy breakfast options available to people on the go. After lots of deliberation it was decided oats would be the key ingredient in his breakfast creations as they are grown in the UK and keep you full for longer. After a few rounds of successful sampling in train stations, Tom took the plunge and quit his job, creating a range of oat smoothies and bircher muesli that he sold from a filing cabinet in Waterloo station. Now 15 years later, the brand has come a long way from these humble beginnings, and continues to move in new directions with oats still at the heart of it. We now make a range of porridge, oat drinks, bircher muesli and granola to be enjoyed at home or on-the-go and hope to continue oaty innovation in the years to come. Watch this space!
We're continuing to improve our sustainability. We’ve removed plastic lids from our pots and are working on making all of our packaging fully recyclable. Find out more about our sustainability efforts by clicking below and if you’ve got ideas on how we can do better please get in touch!
We Support British Farming
At MOMA, oats are the hero ingredient in everything we make, from our porridge to our oat drinks.We all know oats are wholesome, tasty and healthy but they have great sustainability credentials too. Whenever possible we source our oats from local British farms to ensure the quality is high but the food miles are low. The exception to this is our Oat Drinks, which are made in the EU, but we continue to evaluate this to see if we can bring production closer to home.
OATS FOR ALL
To sum up in five words: No one gets left oat. We work hard to create delicious free-from products so that coeliacs, vegans, flexitarians and people with lactose intolerance can enjoy the great taste and health benefits of oats, but we also have products that contain dairy. We provide great oaty choices and the rest is up to you.